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Sacred Sites (Lieux Sacrés)

Social Engagement and SEO

August 15 2016, 16:15pm

Posted by Vi Simmons

As we all know, search engines list the results by determining which particular site, video clip, or picture is most pertinent to the person. At least, that's why they try to do anyway LOL. (I'm sure you've seen some pretty bizarre search results just like I have!)

Search Engine Optimization is a very important way in which you are able to take advantage of the algorithms used by these search engines like yahoo to make sure that your articles or blog posts ends up at the top. Although most web sites just simply ensure certain keywords strongly related to their most likely visitor are dotted across all their web pages, it usually takes much more than just keyword repetition to produce a effective Search Engine Optimization system. Additionally, it usually takes an effective, committed social engagement strategy.

Link building, or making as many links as you can to your internet site, is not the most effective way to increase search engine results. Nowadays most search engines like Google prefer to evaluate the amount of people Tweeting and sharing about your company. Yahoo, for instance, is all about the value you provide for visitors. You can declare yours is the greatest online shop on the net, but if you don't have the social evidence to confirm that, the various search engines almost certainly will not give you a high rank.

Keep in mind search engines don't like to reward web spam. They are committed to making sure that searchers find the info they are interested in, rather than social networking accounts with only links to even more links. They look at the patterns of your social behavior to see what's there, what's missing, timing, volume, and all kind of statistics to decide if you're legitimate or not.

Social network members commenting about your website are way more important for your search engine rank than bombarding your social bookmarking accounts with links back to your web page. Search engines also want to help make certain that the service they offer is successful. The other factor is that most people rely upon social media in order to develop their initial opinion about your company depending on both what you present and what other people are saying about you.

Ultimately, the primary advantage of social media is that it helps you to converse with existing and possible consumers. People purchase from who that they know, like, and trust. Social networking can potentially help you create these things in advance of a consumer purchasing decision and so they'll be more probable to buy from you when they're ready.

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Defending Your Site Against Hackers

May 8 2016, 08:34am

Posted by Vi Simmons

Defending Your Site Against Hackers

Hi everyone, as I kick off the new English format of the site, today I'm going to talk about defending your site against information security thieves (hackers). Most people have no idea just how big of a concern this really is for their business websites, or the consequences of what can happen if you do get hacked. For a small business running a website, unless you have someone actually updating your site, there's a very high probability that you have security vulnerabilities that are just waiting for a hacker to find them. Don't think so? I did a recent study of local businesses and the versions of WordPress they were running and found that close to 50% were running versions with known security vulnerabilities. These are things that all a hacker has to do is follow a simple script and they can break in. Combine this with the fact that over 10,000 website are hacked monthly, and it does not paint a very pretty picture. Perhaps what's most alarming of all to me is the fact that in talking with local business owners, they think their hosting provider is doing this for them, and yet in virtually every single instance, they are not!

While I know what I'm about to say may seem basic to a professional website designer or info security geek like me, the fact is that most business owners either don't know this, or don't do it, so I'm going to run through a few quick tips here:

1. Use complex passwords consisting of upper case letters, lower case letters, numbers, and special symbols if allowed.

2. Ensure that WordPress, themes, and plugins are all set to autoupdate. This one thing can save you a whole lot of headache.

3. Use a plugin to limit login attempts by IP address.

4. Use CloudFlare to challenge known problem countries.

5. Your admin username should be something random and complex - never something obvious like either admin, your name, or your business name. Mix it up so it's memorable, but difficult to randomly guess.

6. Always disable any unneeded functionality or plugins. Only ever run the bare minimum set of capabilities required. Every little feature or bit of software that is present and accessible on your site is another potential way for a hacker to break in, so get rid of anything you don't need, and limit plugins to do only what's required.

Thanks it for now - thanks for reading!

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